Feb 15, 20234 minCreating a sense of community around your brand using contentThe dividends are huge when brands connect to their target audience on an emotional level because emotions usually dictate consumer...
Oct 25, 20223 minThe Optus Hack – A Masterclass in Poor Customer EngagementMany people around the world, in particular most Australians, would already be well aware of the Optus hack – one of the largest hacks of...
Aug 2, 20224 minHow Personalized Experiences Boost Customer Engagement & SalesHow Personalized Experiences Boost Customer Engagement & Sales
May 19, 20222 minPersonalization – You’re Doing It All WrongI was recently at an event (won’t name the organzsation) – Moving Beyond Personalization in Prospecting – where the premise was that...
Sep 16, 20212 minFully Personalized, Scalable Videos for Brands & Businesses - Available Now!In our modern always-online age, we are constantly being bombarded with marketing. In fact, the typical person will have 80+ unique...