AI and personalization are powerful tools that businesses can use to increase customer engagement and drive sales. By tapping into the power of AI to analyze customer data & insights, businesses can tailor their marketing messages to the individual needs and preferences of each customer, leading to higher conversion rates, improved customer retention, and increased revenue. Here are 5 ways that businesses are using AI & Personalization to boost their marketing & sales efforts.
As marketers & business owners, we’re always looking for that extra edge – that added bit of spice to supercharge our business, and there’s no doubt that Artificial intelligence (AI) is changing the way that we engage with our customers.
We’ve always been interested in looking at how customers’ behave, but AI has given us the ability to analyze masses of data with relative ease and gain valuable insights into customer behavior and preferences, and use this information to tailor marketing messages to the individual needs of each customer. This is something we at Visuo have helped our clients with, often with tremendous results.
And a big part of where AI helps is with personalization. Personalization, as a differentiator, is becoming increasingly important for businesses to stand out in a crowded market. Customers are bombarded with marketing messages on a daily basis, and businesses need to find ways to cut through the noise and grab their attention. Personalization helps business owners & marketers do just that, by tailoring marketing messages to the individual needs and preferences of each customer.
Here are 5 ways that businesses are using AI-powered personalization to drive sales and improve customer engagement:
1. Personalized product recommendations:
One of the most well-known examples of AI-powered personalization is the product recommendation engines used by companies like Amazon and Netflix. These recommendation engines use algorithms that analyze a customer's past behavior and preferences to suggest products or content that they're likely to enjoy.
At Visuo, our Personalized Video Experiences (PVE) also leverages our custom AI-recommendation engine, allowing us to deliver personalized recommendations to customers in a rich, visually-engaging way with a snap of the fingers.
And best of all, it works. According to a study by Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, making personalized product recommendations a powerful tool for driving sales and improving customer engagement.
2. Personalized content and messaging:
AI-powered personalization can also be used to tailor content and messaging to the individual needs and preferences of each customer. For example, a clothing brand could use data on a customer's past purchases and browsing history to send them personalized emails with recommendations for new products.
Personalized messaging is a powerful tool and a core part of what our team offers. It's about more than just writing “Hi [First Name]”. The true power is in adjusting the underlying message to suit each individual customer so that they genuinely FEEL that you understand them and their needs.
3. Personalized pricing and promotions:
AI-powered personalization can also be used to provide personalized pricing and promotions to customers based on their individual behavior and preferences. For example, an online retailer could offer discounts or free shipping to customers who have abandoned their shopping carts, or offer personalized discounts on products that a customer has shown interest in but hasn't yet purchased.
And we’re a big fan of personalized offers, pricing & promotions – after all, who doesn’t want to feel like they’re special? And the benefit of AI is that it allows us to help our clients to deliver tens or hundreds of thousands of individual offers with absolute ease.
And the results speak for themselves. Boston Consulting Group found that personalization can lead to a 10% increase in revenue for retailers, making personalized pricing and promotions an integral tool for helping marketers to drive more sales for their businesses.
4. Chatbots and virtual assistants:
Chatbots and virtual assistants are another way that businesses are using AI-powered personalization to improve customer engagement. These tools can provide tailored support and assistance to customers, based on their individual needs and preferences. For example, a chatbot for a beauty brand could provide personalized recommendations for skincare products based on a customer's skin type and concerns.
According to a study by Salesforce, 64% of consumers and 80% of business buyers expect companies to respond to their inquiries in real-time, making chatbots and virtual assistants a valuable tool for providing fast and personalized support.
5. Predictive analytics:
Predictive analytics is another way that businesses are using AI to personalize the customer experience. By analyzing data on past customer behavior and preferences, predictive analytics can help businesses anticipate future needs and provide personalized offers and recommendations. For example, a grocery store could use predictive analytics to suggest products that a customer is likely to buy based on their past purchases and current needs.
In short, AI and personalization are powerful tools that can help marketers & business owners like us to increase our customer engagement and boost our sales. By helping us to tailor our marketing messages to the individual needs and preferences of each customer, we can get higher conversion rates, improved customer retention, and increased revenue. With so many benefits, it's no wonder that AI and personalization are fast becoming essential components of every businesses’ marketing strategies.
At Visuo, we help brands & businesses to enhance their customer engagement with highly personalized, emotionally engaging experiences that boost sales & retention customer engagement by up to 500% - and helped our clients to achieve ROIs of up to 127x.
Interested in finding out how AI and personalization can help your business? Let’s chat!