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CXed - 3 part series - CE Fundamentals

Updated: May 10, 2023

Customer Engagement goes to the core of every aspect of your sales, marketing & servicing. Every touchpoint, contact, communication, exchange, interaction affects how your customers engage with your business.

And whilst every interaction is Customer Engagement, not every interaction is the same in effectiveness.

In this 3 part sub-series of CXed, we dive into something that every marketer & business owner should have top of mind - the 3 key pillars of Effective Customer Engagement:

CXed #3 - CE Fundamentals - Personalisation

CXed #4 - CE Fundamentals - Emotional Engagement

CXed #5 - CE Fundamentals - MIM (Moment It Matters)



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